Have you ever taken a picture on a sunny day and wondered why faces are so dark even when they didn't really look that way? With bright sunlight you also get very dark shadows. We don't see the contrast as starkly as our brains are used to reducing the effect. If the person you are photographing is standing against a very bright background - sky, snow, beach, in front of a window - then their faces may be in dark shadow unless you use the flash. I used flash in the picture above to make Abigail stand out against the blue background and to reduce the shadows. This was taken with my Panasonic Lumix DMC-FS12 compact camera.
Depending on what camera you are using you may have to "make" the camera fire the flash. On a compact camera on your flash settings you should be able to select "forced flash on". On a hyrbid or SLR you should be able to pop the flash up.
Try the shot with and without the flash and see which you prefer. Don't forget to put your flash back on AUTO once you have finished.
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